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Sales/Marketing/Commercial Due Diligence – Private Equity Mid Market

Rakesh Shah can help private equity and venture capital investors to properly assess the performance and growth opportunities for the business they are looking to acquire or invest in, with specific focus on sales/marketing processes and capabilities.

This process usually takes 5 to 7 days to complete and will deliver the analysis along with a 100 day sales /marketing action plan and recommendations as part of the project. The process will focus on

  • Sales Strategy (Competitive Positioning, Pricing, Channel/Distribution, Sales Structure etc..)
  • Sales Execution( Sales Process, Pipeline, Sales Team Effectiveness etc..)
  • Lead Generation Process
  • Marketing (External Communications, Collateral, Website , SEO, Social Media etc..)
  • Key Account/Client Management (Account Planning, CRM, etc..)
  • Sales Performance Improvement

Sales/Marketing/ Commercial Due Diligence will also cover:

  • Assessment of current pipeline
  • Future pipeline generation
  • Assessment on sales leadership
  • Customer Segmentation
  • Market Opportunity Assessment
  • Voice of Customer Analysis
  • Competitive Landscape Analysis
  • Integration Analyses (on Commercial Issues)
  • Exit Analysis
  • Value Proposition Development and Testing
  • Route to Market / Channel Strategy
  • Go-to-Market Strategy
  • Post-acquisition Commercial Decision Support
  • Suggestions for improvements
  • 100-day plan – Area for immediate focus of attention

Confidentiality is assured throughout the due diligence process. Rakesh Shah has completed number of projects for PE companies such as Business Growth Fund (BGF)

Contact Rakesh Shah 0778 555 8344