Steering to Success


Private Equity Pre / Post Acquisition Support covering Sales, Marketing and Commercial

Rakesh Shah has completed number of projects for Private Equity companies such as Business Growth Fund (BGF)

Pre Acquisition Support

Rakesh can help private equity and venture capital investors to properly assess the performance and growth opportunities for the business they are looking to acquire or invest in, with specific focus on sales/marketing processes and capabilities.

This process usually takes 5 to 7 days to complete and will deliver the analysis along with a 100 day sales & marketing action plan and recommendations as part of the project. The process will focus on:

  • Sales Strategy (Competitive Positioning, Pricing, Channel/Distribution, Sales Structure etc..).
  • Sales Execution (Sales Process, Pipeline, Sales Team Effectiveness etc..).
  • Lead Generation Process.
  • Marketing (External Communications, Collateral, Website, SEO, Social Media etc..).
  • Key Account/Client Management (Account Planning, CRM, etc..).
  • Sales Performance Improvement.
  • Market opportunity assessment.
  • Go to market strategy.
  • Value proposition.
  • Assessment on sales leadership.
  • Post acquisition commercial support.

Post Acquisition Support

Rakesh can provide help on an interim, part-time or on a short-term project basis.


  • Business performance – Business not delivering key sales growth.
  • Existing sales/marketing leadership team not performing – Provide short-term interim service.
  • A gap in the sales & marketing leadership team due to staff leaving/illness and have not been able to find the right person to fill the position.

More information about post acquisition services support can he found under Services/Interim Sales and Marketing Support.


Private Equity Value Creation- Building Top line Capabilities
Interims – Like a Guest Chefs – Can do more than a quick snack
Post-Merger Integration (PMI)


+44 (0)778 555 8344

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