1. Marketing strategy

Many business owners are put off marketing, because having tried a few bits and pieces, they’ve seen no return for their efforts. Marketing doesn’t deliver unless you have a clear marketing strategy. Making marketing pay, means understanding where you’re heading, who you’re selling to, what they’re interested in and how to reach them. A clearly defined marketing strategy is critical in getting this right. The Interim Marketing Director work with clients to identify and resolve gaps in their sales funnels, mis-matching of markets and messaging or other barriers to profitable growth.

As STEP One of a transformation programme:

Marketing strategy is the starting point for our structured Marketing Transformation Programmes. Alternatively, one off strategic engagements can include:

Detailed market research – customers, competitors and trends
Gap analysis
Preparation of messaging matrices
Strategic customer reviews
Preparation of marketing plans
Social media marketing strategies

1. Marketing strategy

As STEP One of a transformation programme:

Go to Step 2: Marketing Set-Up >>