Client – Wrogel Capital (H&H)
Wrogel Capital – PE house – acquired Hodgson & Hodgson – company that provides acoustic, thermal and trim solutions to automotive, white goods, rail ,construction and Industrial sectors.
Appointed to develop new business and re structure sales/marketing function, build team and process due to decline in revenue; introduced new approach to manage pipeline business and sales closure process. Transformed a declining sales/marketing department by implementing best practises and change processes.
Secured design win/orders : Mclaren, JCB, Caterpillar, Terex, JLR, Alexander Dennis, Glen Dimplex, Rangemaster Bombardier etc.
- Implemented number of sales/marketing transformation initiative to re align team that delivers growth.
- Introduced/implemented sales best practices process/tools to improve win rate by up to 15%
- Increased pipeline by 25%.
- Successfully negotiated long term contract with a major OEM company value £2m.
- Implemented new business development plan, secured new RFQ value £20m over 3 years.
- Developed web marketing strategy/e-commerce (SEO, PPC) pioneered adoption of Google Ad words tools. Generated incremental revenue of £600k.
- Identified appropriate email campaign platform to achieve maximum ROI.
- Overall the group delivered 7% growth.
- Successfully developed new structure and strategy that identified new revenue stream.
- Implemented number of sales transformations to re align team that delivers growth.
- Re organized/re structure team and reduce head count.
- Introduced/implemented sales best practices process/tools.
- Implemented new business development plan.
- Developed “VOC” process and CRM system to seek customer insight, i.e. data driven segmentation analysis.
- Introduce QDIP KPI data driven board/stand up meeting –team building/team accountability process.
Rakesh quickly appraised our sales operation and provided a review of current and proposed sales structure. He developed number of initiatives to deliver a sales growth. Rakesh is a skilled, motivated and hardworking Interim Director, who has demonstrated an ability to deliver change in difficult circumstances”.Kevin Green Wrogel Capital
Rakesh quickly become an Integral part of our business by providing a clear leadership and developing a focus strategy/plan. I would have no hesitation in recommending Rakesh to any business who is in need to delivering growth, business transformation/ business turnaround”.P Pickup Director Hodgson & Hodgson
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