Client – Wrogel Capital (H&H)


Wrogel Capital – PE house – acquired Hodgson & Hodgson – company that provides acoustic, thermal and trim solutions to automotive, white goods, rail ,construction and Industrial sectors.

Appointed to develop new business and re structure sales/marketing function, build team and process due to decline in revenue; introduced new approach to manage pipeline business and sales closure process. Transformed a declining sales/marketing department by implementing best practises and change processes.

Secured design win/orders : Mclaren, JCB, Caterpillar, Terex, JLR, Alexander Dennis, Glen Dimplex, Rangemaster Bombardier etc.

Key Achievements

  • Implemented number of sales/marketing transformation initiative to re align team that delivers growth.
  • Introduced/implemented sales best practices process/tools to improve win rate by up to 15%
  • Increased pipeline by 25%.
  • Successfully negotiated long term contract with a major OEM company value £2m.
  • Implemented new business development plan, secured new RFQ value £20m over 3 years.
  • Developed web marketing strategy/e-commerce (SEO, PPC) pioneered adoption of Google Ad words tools. Generated incremental revenue of £600k.
  • Identified appropriate email campaign platform to achieve maximum ROI.
  • Overall the group delivered 7% growth.


  • Successfully developed new structure and strategy that identified new revenue stream.
  • Implemented number of sales transformations to re align team that delivers growth.
  • Re organized/re structure team and reduce head count.
  • Introduced/implemented sales best practices process/tools.
  • Implemented new business development plan.
  • Developed “VOC” process and CRM system to seek customer insight, i.e. data driven segmentation analysis.
  • Introduce QDIP KPI data driven board/stand up meeting –team building/team accountability process.

Client feedback

Rakesh quickly appraised our sales operation and provided a review of current and proposed sales structure. He developed number of initiatives to deliver a sales growth. Rakesh is a skilled, motivated and hardworking Interim Director, who has demonstrated an ability to deliver change in difficult circumstances”.

Kevin Green Wrogel Capital

Rakesh quickly become an Integral part of our business by providing a clear leadership and developing a focus strategy/plan. I would have no hesitation in recommending Rakesh to any business who is in need to delivering growth, business transformation/ business turnaround”.

P Pickup Director Hodgson & Hodgson

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