Client – Mabey Bridge


Mabey

Part of Mabey Family Group Inc providing market leading bridging and steel fabrication solutions to OEM/fabricators and various B2B industrial sectors.( rail, oil/gas, renewables wind turbine, rail, mining, civil construction, nuclear, military etc..).


Key Achievements

  • Developed strategic plan – International expansion – Identified 20 key countries to target.
  • Developed and implemented customer / market driven strategies, new product capabilities to gain market share.
  • Introduced new visual management board to drive continuous improvement. Win rate improved by 10%.
  • Implemented new CRM systems to allow analysis and targeting by profiling customer behaviour.
  • New lead generation/building data base process introduced/implemented. Pipeline increased by 30%.
  • New channel development process introduced/implemented, that add 20 new international distributors.
  • Implemented digital marketing strategy/e-commerce/brochure, distributor on boarding material etc.
  • Developed/implemented new on line spares platform, revenue increased by 50% within first 6 months.
  • Developed new acquisition process – ensuring a strategic synergy and right target is identified.
  • Coached/managed sales/marketing team with “hands on leadership” – showing a 15% improvements order intake.

How

  • Successfully produced a 3-year strategic plan, and presented to the board, which was approved.
  • Developed/implemented sales transformation program for the division and then re align sales team.
  • Developed and implemented customer / market driven strategies, to gain market share.
  • Implemented digital marketing strategy/e-commerce/brochure, distributor on boarding material etc.
  • New distribution on boarding process introduced.
  • Implemented CRM system – data driven to manage pipeline process.
  • Introduced QDIP data driven board to drive continuous improvement in the sales process.
  • Coached/Managed sales team with “hands on leadership.”
  • Developed/implemented new on-line spares platform.

For further information please see Case Study: Strategic plan help manufacturer grow

Client Feedback

Rakesh was a very professional and committed member of the senior team, whose contribution to the business was much valued”.

CEO – C Droogan – Mabey Bridge

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