Client – Linx Printing / Danaher

Key Achievements

• Developed/implemented sales transformation programme to stop decline in Q1/Q2 sales revenue.
• Introduced new focused approach to sales process/pipeline management.
• Q3 achieved 32% growth versus  PY Q3.
• Q4 achieved 45% growth versus  PY Q4.
• Overall revenue exceeded target, showing a 21% growth versus PY.
• Q1 forecast for next year and pipeline in line to achieve with top level stretch sales goal of 25% growth.
• New demand generation (telemarketing) process introduced to drive new sales leads into the pipeline process. New accounts/new leads showing a 29% growth.
• Developed/Implemented a new focus “go to market” strategies by each region focusing on vertical segment penetration and key account management strategy.
• Developed/introduced new marketing communication plan to drive brand and customer awareness.

How

• Transformed sales department by implementing new sales process and best sales practises.
• Developed/implemented sales transformation programme to stop decline in Q1/Q2 sales revenue.
• Introduced new focused approach to sales process/pipeline management using CRM and data.
• New demand generation (telemarketing) process introduced to drive new sales leads into the pipeline process.
• Developed/Implemented a new focus “go to market” strategies by each region focusing on vertical segment penetration and key account management strategy.
• Developed/introduced new marketing communication plan to drive brand and customer awareness.
• Managing, mentoring, and coaching sales teams to deliver results.

For further information please see Case Study: Sales/Marketing Transformation