Client – G4S

Recruited to turnaround underperforming out sourcing business unit. Lack of structure and sales strategy/sales process resulted – decline in revenue and low team morale.


  • Introduced “new go to market strategy” Inc setting up a tele-marketing team. Pipeline improved by 35%,
  • Secured major contract from a major commercial account valued at c£100k.
  • Implemented best sales process/tools (e.g. drive lead generation improvement by 25%).
  • Set up new textile/fabric manufacturing cell, resulting 50% cost saving on bedding for prisoners,
  • Secured additional work from wider G4S division, adding £100k incremental revenue.
  • On target to deliver 25% sales growth.
  • Overall increased number of companies willing to engage with prison industries by 15%.


  • Successfully developed new strategy that identified new revenue streams.
  • Implemented number of transformation initiative to re align team that delivers growth.
  • Developed/implemented new structure and best sales process/tools.
  • Introduced “new go to market strategy” Inc setting up a tele-marketing team.

For further information please see Case Study: Business Transformation Matrix Structure

Clients feedback

Rakesh was asked to deliver on a challenging brief of delivering change transformation, he was both resistant and patient with stakeholders in successfully delivering transformation”.

Jerry Petherick – M.D.

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