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Marketing Strategy

Marketing: so much more than your website I want to dedicate this blog to marketing – understanding what it is and how our digital capabilities affect and alter our perception of its function. Over the years, marketing has come to mean ‘communication’ activity – the content and the channels (predominantly digital). As a business adviser …

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How To Increase Profit

Is profit the reward for risk-taking? I was struck, recently, by the definition of ‘profit’ on the BBC education site: “Profit is the reward for risk-taking” it claims. Thankfully, it prefaces this rather stark conclusion with something a little more rounded: “Put simply, profit is the surplus left from revenue after paying all costs. Profit is …

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